Ashok Leyland eyes bigger slice of truck business with new launches
Ashok Leyland Limited is eyeing a bigger pie of the country’s truck market with the launch of new products under Guru and Partner range.
The launch of the two products has completed ALL (Ashok Leyland Limited) portfolio from two to 49 tonnes.
“The intermediate commercial vehicle segment is one of our key focus areas, to achieve our vision in trucks. With the Guru, Ashok Leyland will further increase its market share in this competitive segment,” said Anuj Kathuria, President - Global Trucks, Ashok Leyland.
Launching the two new products from the ALL stable here on Tuesday, he said: “In a phased manner, these new models will be available pan India. The full benefit of the new range is expected to be felt the next financial year, when we expect to further consolidate our market share.”
In the intermediate CV market, which accounts for sales volume of about 50,000 units, ALL has a share of 20%.
He said, the segment has seen a growth of about 10% during the year. This share is expected to increase because of the new offerings in the segment.
The country’s commercial vehicle market is passing through tough times and may possibly see some de-growth. With five broad segments, ICVs and tippers have seen strong volume growth. In a market where more than 3,10,000 units are sold, ALL has a share of over 30%, and has managed to consolidate this fiscal despite several hurdles and demonetisation.
Tag Keyword: Ashok Leyland Limited , Truck Business , Commercial Vehicle , Pan India